Databricks Built the Data Layer Marketers Need. Now It Has to Convince Them to Show Up.
Marketing Technology · Enterprise AI A full customer data platform now ships inside the lakehouse. Convincing marketers to use it is a separate problem. By Shashi Bellamkonda · June 21, 2026 260M Addressable individuals in the identity graph Acxiom brings into Databricks Acxiom, 2026 12+ Years of ecommerc…