Let’s be real: workflow chaos is everywhere
So what does it actually do?
Workflow Studio is Mitel’s low-code platform that lets you build and automate communication workflows. Think call routing, auto attendants, appointment scheduling, and even GenAI-powered help desks. It’s got drag-and-drop design, prebuilt integrations with Microsoft, Google, Salesforce, Slack, and Twilio, and it supports voice, chat, SMS, and WhatsApp.
It also plugs into GenAI tools like OpenAI, Anthropic, and Google Gemini. That means you can build bots that summarize knowledge, translate languages, or route calls based on context, not just keywords.
Is this a competitor to existing solutions?
Absolutely. It’s going up against platforms like Twilio Studio, Salesforce Flow, Microsoft Power Automate, and even Zendesk’s workflow builder. But here’s the twist: Mitel’s sweet spot is unified communications. So while others focus on general automation, Mitel’s leaning hard into voice and customer experience. If you’re already using Mitel for phones or contact center, this is a natural extension.
Who actually benefits?
- IT teams tired of duct-taping APIs together
- Customer service leads who want smarter routing and fewer manual escalations
- Ops folks looking to automate repetitive tasks like visitor registration or appointment scheduling
- Mid-size hospitals, hotels, and service orgs that need tailored workflows but don’t have dev teams on standby
What’s in it for Mitel?
This is about retention and relevance. Mitel’s been known for voice and UCaaS, but that’s not enough anymore. By adding workflow automation and GenAI hooks, they’re making their platform stickier. It’s also a way to upsell existing customers “You’ve got our phones, now let’s automate your front desk.” Smart move, especially as AI becomes table stakes.
Business value and ROI (rough estimates)
- Time savings: Automating call routing and help desk tasks could save 5–10 hours per agent per week
- Cost reduction: Less need for custom dev work or third-party bots, could cut integration costs by 30 - 50%
- Customer experience: Faster response times, smarter routing, and fewer dropped calls = happier customers
- Operational agility: Teams can launch new workflows in days, not weeks
These aren’t hard numbers, but they’re realistic if you’re dealing with high call volumes or complex service flows.
What it means for the industry
Honestly, this is part of a bigger shift. Comms platforms aren’t just about calls anymore, they’re becoming orchestration hubs. Mitel’s move shows that even legacy players are embracing low-code and GenAI. Expect more UCaaS vendors to follow suit, bundling automation and AI into their core offerings.
For buyers, it means fewer silos and more control. For vendors, it’s a race to stay relevant. And for the rest of us? Hopefully fewer “please hold” moments.




